The art of
designing.
UX/UI designer crafting digital experiences that balance clarity, craft, and intentionality. Available for select freelance projects and full-time roles.
Redefining how people interact with data
A 6-month product redesign for a fintech platform serving 200K+ users.
Case Studies.
"Good design is as little design as possible — but no less."
Complete UX overhaul of a fintech dashboard serving 200K+ users — reduced task completion time by 38%.
Meridian Finance
End-to-end design for a wellness tracking app — 4.8★ App Store rating at launch.
Verdant Health
Content management system redesign — cut onboarding time from 4 days to 6 hours.
Stratum CMS
Brand identity and booking experience for a boutique travel startup.
Nomad Travel
Real-time analytics dashboard for marketing teams — turned complex data into clear decisions.
Pulse Analytics
Systems that
scale.
I build design systems as products — with governance, documentation, and adoption strategies that make them actually used by the teams they serve.
View Design System→Words are
interface.
UX writing is the invisible layer that makes or breaks a product. I treat microcopy, error states, and onboarding flows with the same rigour as visual design.
View UX Writing→“The best interface copy is invisible — users complete their task without ever stopping to read.”
Say what you mean. Cut the rest.
Human, not corporate.
Verbs move people forward.
One word per concept.
Growing teams
that ship.
Design leadership isn't about having the best taste — it's about creating the conditions for a team to do their best work consistently.
Lead Product Designer
Meridian Financial
- —Built and scaled the design team from 2 to 6, establishing hiring rubrics and onboarding playbooks.
- —Introduced design critiques, weekly design reviews, and a shared component library that cut design debt by 40%.
- —Partnered with VP of Product to define a 3-year design vision and roadmap.
Senior UX Designer
Verdant Health
- —Mentored 2 junior designers through structured 1:1s, portfolio reviews, and stretch project assignments.
- —Led cross-functional design sprints with engineering and clinical teams to ship 4 major product features.
- —Established the team's first design principles and content style guide.
Psychological safety first
Great design comes from teams where people feel safe to share half-baked ideas. I create space for that.
Feedback as craft
Critique should make work better, not people smaller. I teach designers how to give and receive feedback with precision.
Visibility for the team
I make sure the team's work is seen by stakeholders — presenting work, writing design briefs, and advocating for design investment.
Community Insights.
Alexandra completely changed how we think about our product. She didn't just redesign the interface — she redesigned the thinking behind it. The result was a 38% reduction in support tickets in the first 90 days.
“The Figma files she delivered were the cleanest, most developer-friendly handoff I've seen in 12 years of engineering. Zero back-and-forth. Our sprint velocity doubled because the specs were airtight.”
“She asked questions no one else thought to ask. The research phase alone saved us 3 months of building the wrong thing. Our NPS jumped from 31 to 67 after launch.”
“Rare combination of research rigor and visual taste. She can present to a boardroom and pair with engineers in the same afternoon. Exactly the kind of designer every product team needs.”
The Figma files she delivered were the cleanest, most developer-friendly handoff I've seen in 12 years of engineering. Zero back-and-forth. Our sprint velocity doubled because the specs were airtight.
She asked questions no one else thought to ask. The research phase alone saved us 3 months of building the wrong thing. Our NPS jumped from 31 to 67 after launch.
Rare combination of research rigor and visual taste. She can present to a boardroom and pair with engineers in the same afternoon. Exactly the kind of designer every product team needs.